Thursday, 31 December 2015

Exhibition - The World Goes Pop

When I think of Pop art, Andy Warhol and Roy Litchenstein are the only artists that come to mind. I automatically think of modern and comical art work that uses graphics and logos to convey a message. What I didn't know was that pop culture was often used as a subversion of language for historical events such as war and protests. The World Goes Pop exhibition at the Tate Modern explores how different cultures and countries responded to the pop movement and how they used the art to convey a certain message. The photographs of the artwork below focuses on the representation of the woman's body. 
Photo Credit - Chloe Ferdinand

The first two images feature artwork from Jana Zelibska who trained as a graphic designer and illustrator. The work shows fragmented female dancers outlining their bodies and using mirrors for genitals, flowers have also been placed on the wall piece surrounding the mirror to create more emphasis on the area. This refers to a temple in India and reflects on the Hinduism and sexual rituals. Originally, this art was supposed to be featured as street art but it was seen as too explicit so could not be published on the streets. The third image shows a body but as something that is experienced from within (the television screen) showing female liberation which focuses on a global and political view.

This exhibition made me realise that a lot of art is made in order to show a deep message, whether it being pop art or a type of sculpture, what you interpret is never what the artist wanted to convey to the audience.


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Monday, 16 November 2015

Applying the FCP process

For our first group task, we were only told that we have to pick a colour palette from four choices, then once we picked the colour theme, we had to choose a sub category to focus on. The choice of colour palettes were complex colours, brights, pastels and neutrals. My team decided to pick the bright colour palette and focus on jewel tones.
Throughout this mini project, we followed the FCP process. This involves four main steps:

1.    Context – insight led strategy
2.    The Big Idea – creates an impact to achieve the stated aim
3.    Creative Concept – interpretation of the big idea
4.    Executions – finalised outcomes

Context
To start our research, we each created a pin board on Pinterest, mine was initially called “Brights - Jewels” collating all images that related to our colour story. I started to recognise that lots of interiors were showing up with jewel colours. Most of the interiors had a Mediterranean theme and reminded me of countries such as Morocco. Narrowing it down, I then focused on Morocco and interiors/architecture. I renamed my original board “Mediterranean Jewels” as we collectively decided this would be our theme. Whilst researching, I came across the Yves Saint Laurent house in Morocco, a couple of years ago I visited this house on a family holiday, I found it beautiful and peaceful.


I loved the colours of this house and we wanted to enforce the idea of “bright” jewels, using inspiration from the colours of the house – Moroccan Pop. 

I then created another board on Pinterest called “Kingdom of Morocco” which included other ideas that linked to Morocco, our colour palette and the house. For example, spices, markets, incense, tiles, mosaics and cactus plants.

The Big Idea

From the research, our aim was to use the colour palette with a combination of pop art and try to recreate a sense of Morocco.
 We came up with two main ideas:
1.    Focus on the architecture = use cactus (as this has been a key motif trend) to resemble the house, make the cactus colourful and experiment with composition

2.    Focus on markets/incense/spices = Inspiration from Sex and the City - Use spices combined with eye shadow to get the jewel palette and experiment with presentation

 Creative Concept

After having a peer discussion, we decided to combined the two ideas together, changed the colour of the cactus and got eye shadow/spices to sprinkle onto the paper, however, this looked too busy and complex so we needed to simplify our idea. We focused on YSL House and wanted the cactus to be our focus point.
 We then experimented with different coloured backgrounds and the composition of the cactus. To get the vibrant colours, we edited the colours of the cactus and the background on Photoshop. Altering the hue and saturation helped adjust the cactus to the tone we wanted and replace colour made the background stronger so they resembled the house and our ideal colour palette.

Execution

Finally, we got to our outcome and named the display “An escape to Morocco”

Photo Credit/Colour Strips - Chloe & Millie


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