For our
first group task, we were only told that we have to pick a colour palette from
four choices, then once we picked the colour theme, we had to choose a sub
category to focus on. The choice of colour palettes were complex colours,
brights, pastels and neutrals. My team decided to pick the bright colour
palette and focus on jewel tones.
Throughout
this mini project, we followed the FCP process. This involves four main steps:
1. Context –
insight led strategy
2. The Big Idea
– creates an impact to achieve the stated aim
3. Creative
Concept – interpretation of the big idea
4. Executions –
finalised outcomes
Context
To start our research, we each created a pin board
on Pinterest, mine was initially called “Brights - Jewels” collating all images
that related to our colour story. I started to recognise that lots of interiors
were showing up with jewel colours. Most of the interiors had a Mediterranean
theme and reminded me of countries such as Morocco. Narrowing it down, I then
focused on Morocco and interiors/architecture. I renamed my original board
“Mediterranean Jewels” as we collectively decided this would be our theme. Whilst
researching, I came across the Yves Saint Laurent house in Morocco, a couple of
years ago I visited this house on a family holiday, I found it beautiful and peaceful.
I loved the colours of this house and we wanted to enforce
the idea of “bright” jewels, using inspiration from the colours of the house –
Moroccan Pop.
I then created another board on Pinterest called
“Kingdom of Morocco” which included other ideas that linked to Morocco, our
colour palette and the house. For example, spices, markets, incense, tiles,
mosaics and cactus plants.
The Big Idea
From the research, our aim was to use the colour palette with a
combination of pop art and try to recreate a sense of Morocco.
1.
Focus on the architecture = use cactus (as this has been a key motif
trend) to resemble the house, make the cactus colourful and experiment with
composition
2.
Focus on markets/incense/spices = Inspiration from Sex and the City -
Use spices combined with eye shadow to get the jewel palette and experiment
with presentation
After having a
peer discussion, we decided to combined the two ideas together, changed the colour
of the cactus and got eye shadow/spices to sprinkle onto the paper, however,
this looked too busy and complex so we needed to simplify our idea. We focused
on YSL House and wanted the cactus to be our focus point.
Execution
Finally,
we got to our outcome and named the display “An escape to Morocco”
Photo Credit/Colour Strips - Chloe & Millie
