Burberry - Brand Heroes

Last night was the premier of Burberrys 2015 Christmas Advert, held in the Regent Street flagship store. Yet again, Burberrys christmas ad gained lots of coverage in the press, many famous faces appeared at the event and excited customers that were waiting for the video to launch online. The idea behind the advert was to celebrate 15 years of Billy Elliot, the iconic British film that everyone adores. After the preview of the ad, the actual cast of Billy Elliot performed for the people attending the evening. From a promotional view, Burberry has created a very successful ad and they have managed to keep true to their brand. As you can see from the website, Burberry continuously aim to represent and show off British talent and promote upcoming British singers/bands/models, allowing them to be featured on the website and perform in catwalk shows. 

 In 2014, I was lucky enough to have an internship at Burberrys Head Office. Whilst working on a photoshoot for the website, Christopher Bailey came to the studio for a catch up with the stylists to see how the shoot was going. It was very clear to see that Bailey was very approachable and wanted to interact with all the employees and get their opinions on the company and the ideas that he had. The "British" theme is apparent throughout the departments and all employees want perfection and continue to enforce this idea to correspond with the brand message. From a inside and outside perspective, I would class Burberry as a Brand Hero, every brand should have the same work ethic and enthusiasm to allow the company to grow.

The ad mirrors the opening scene from Billy Elliot with a British cast including faces such as Romeo Beckham, Naomi Campbell, James Corden, James Bay, Julie Walters, Rosie Huntington – Whiteley and Sir Elton John. I love the age range in the ad, it means that Burberry have reached all ages for their target audience and everyone can relate, from Romeo Beckham to Julie Walters. Photographer Mario Testino was also on set shooting the still images for the campaign. Although this advert isn’t as emotional or festive as others may be, the famous names involved will create lots of attention. I found the ad cute, funny and eye catching, this is down to the varied choice of celebrities that are featured.  

From the collections to the art direction and the advertisement, Burberry have got it spot on!

Photo Credit - Google Images