The future of fashion with Alexa Chung

British Vogue collaborated with Alexa Chung in order to give viewers an insight into the future of fashion. The documentary starts off with Alexa explaining her journey as a young girl and how she became an inspiration to fashion lovers. I found this interesting because in the documentary, she talks to successful designers, art directors and speaks with current/past students studying at Central Saint Martins, modelling agencies and journalists. This allows us to get an all round view of fashion and its future from different levels of profession. As the brand Balmain has recently featured in most magazines and articles (due to their collaboration with H&M), I found the mini interview with Olivier Rousteing captivating, although this collection is not his best, I believe he is the current king of communication.

Rousteing promotes Instagram in the interview, vouching that it is the perfect way to communicate and as the majority of the nation are on social media, why not use it at a platform for communication. Many criticise Olivier for his choice of models and the frequent famous faces, however, after watching the clip, Rousteing reveals that he uses women such as Kim Kardashian and Rihanna because these women are strong and his collections represent strong willed women. Olivier strongly believes that using diverse models is important for the future and he encourages women to show their personalities and this can be done by showing the confidence in their body shapes. “Fashion is open minded” and models should be too, he states that he will continue to “push the boundaries of ethnicity”.

Considering Olivier was designing for H&M, I thought his collection would have been more affordable, less catwalk and more high street. Having said that, here are my favourite pieces from the H&M X Balmain Collection:

The focus in the interview was the idea that social media and the revolution of fashion is evolving. However, with this, there is the fear of print, what does the future hold for printed magazines? Will they slowly die out? The world of technology is moving in the right direction but I still think there is a need for printed magazines, they offer a different experience to online magazines. I would definitely recommend this documentary, it expands on what the future holds and is useful to those thinking about pursuing a career in fashion, or those are just interested in the industry. 

Check it out!

Photo Credit - Google Images
Quotations referenced from the documentary: The Future of Fashion with Alexa Chung