Selfridges succeed again!

Visual merchandise is always so beautiful at this time of year. Shopping in central London is such a great experience, and it gets everybody in the mood for Christmas. This year, Selfridges have used astrology for their Christmas inspiration, they have named the theme “Journey to the Stars”. When I first heard the name, it made me think that each window would feature a star and it would be the usual display for christmas.. but then I thought, surely Selfridges wouldn't stick to this stereotype. Of course they wouldn't!
Each window facing the street presents all 12 zodiac signs, when first looking at the displays you do not immediately understand the concept but if you look closely, each window shows the most recognisable characteristic for each of the star signs. For example, for Taurus there is a Bull in a China Shop, Pisces shows ladies of the lake with mermaid tails featured next to glass sculpture and for Scorpios, mannequins have been positioned in a passionate and explosive manner to show the main characteristic of that star sign.

When I came across these window displays, I thought this was such a brilliant idea because it isn’t the normal display of stars, Father Christmas and reindeers etc. It is unique and still looks very Christmassy. The windows are full of creativity and have been put in place to distract shoppers during the crazy period this Christmas, they definitely attract attention to the store. The windows “took over 30,000 hours to design and produce” and you can see this as the result looks exquisite. This year, I haven’t been that impressed with the visual merchandise for stores but Selfridges have definitely succeeded in making our shopping experience festive!

Good luck with the Christmas shopping!

Photo Credit - Google Images