Collaborations are very important for both the brand and the celebrity. They can be very successful and create lots of attention or the complete opposite and decline sales. Recently, Caitlyn Jenner announced that she will be collaborating with MAC and creating her lipstick range 'Finally Free'. Some of the proceeds will be going to the MAC AIDS Fund Transgender Initiative, but how well will these products sell? They will be released in April and I can't wait to see the reaction of the customers. Kylie Jenner is the celebrity that we always associate with MAC cosmetics, especially their lipstick. Will Caitlyn steal Kylie's spotlight?
Photo Credit - Vogue
