Recycle, rewear, reuse!

& Other Stories is one of my favourite stores to visit when taking a trip to central London. Since 2013, the store has had a policy whereby customers can return empty beauty containers/packaging to any store and get a 10% off voucher in return. As the fashion world is becoming more aware of the consequences of being unsustainable, this is a brilliant idea and it should be something every brand encourages. The majority of customers throw away their packaging, so trading it in for 10% off is a bonus! 

"We want to reduce the environmental footprint in the fashion world, and believe recycling is a big part of that. Since our launch in 2013." (& Other Stories)

The in-store recycling program has been a success and the company decided to expand the scheme and introduce in-store textile recycling. This includes textiles from any brand. The textiles then get passed on to the nearest recycling station and you will receive a 10% recycling treat. The textiles are then sorted into 4 categories:

1- Recycling =Textiles that aren't sustainable and cannot produce new garments are then converted into recycled fibres

2- Rewear = Anything that is still wearable is given to charity shops and are sold as second hand clothing

3- Reuse = Some textiles may be turned into other products such as cleaning cloths/tea towels

   

4- Upcycling = If there is potential, the product will be improved or turned into a product of higher quality

Another brand that has introduced garment collecting is H&M. They encourage customers to drop off unwanted clothing and home textiles (any brand) so they can be recycled, passed on or reused - similar to & Other Stories.

"No true fashion lover likes seeing clothes go to waste." (H&M)

Hopefully brands will continue to adopt this concept and gradually we will start to reduce waste within the fashion industry.

Photo Credit - Google Images