BuzzFeed editors took it upon themselves to re-create the Calvin Klein underwear advertisements to suit everyday people. The brand is known for its sexual adverts but is it right for them to be selling a fantasy. Not everyone that purchases these pants fit the stereotypical male that Calvin Klein use.
"What they're selling is unattainable. These aren't representations of all types of people, and i'd love to see more models of different ethnicities and shapes and sizes." - Andrew Richards
I love these adverts, yes they aren't what men would ideally like to look like but they are realistic and this is what current brands forget to communicate, realism. They also communicate humour which I think is more engaging for the audience. However, will Calvin Klein ever change their advertisements? Probably not!!
Photo Credit - BuzzFeed
