The new Barbie advertisement focuses on young girls and their wishes for the future. Initially, I loved the advert and thought it was so much better than previous advertisements for Barbie. The little girls featured in the advert are dressed as their dream professions and put in front of adults, expressing their imaginations as if they were playing with their dolls at home. The concept behind this advert is very clever and everyone can relate to it.
What do you think?
The idea of promoting the message that any dream can come true is great for the target audience, however it could also be seen as controversial. Personally, I believe Barbie is not a good role model for young girls. Her figure is unrealistic and promotes obsession with a skinny frame, big breasts and a face full of make up. Although the advertisement captures a lot of attention, is Barbie really the best character to promote this?
In my opinion - No! Everyone is different and a role model for young children should promote this and embrace that everyone is different.
Although dreams can come true, not everyone can look like Barbie.
