As part of my course, I was introduced to Pinterest. Prior to starting at Nottingham Trent I had a
Pinterest account already but only used it to browse. However, after having a
lecture on the website, I realised how inspiring it is, full of varied visual content. It ranges from photography, art, illustration, food,
interiors, architecture, hairstyles and much more.
In one of my lectures focused on trends and how they can be put into categories (as you can see from
below). I used Pinterest to create different moodboards on some of the
categories. On each of the boards, I have pinned things that I believe have
been classed as trends over the last ten years. Straight away I thought about
current trends such as Military and Pop Art fruit but I wanted to look deeper
into it and select other trends that aren’t as obvious.
My favourite board for location
trend was fashion and forests, every art director and stylist loves
a mystical theme that is generally shot in a forest. I found the motif trends
really interesting to research because these are trends that are seen in any
sector, not just fashion adverts. The best motif trend that I found
was reptiles, I found this pattern featured in interiors, buildings, garments
and backgrounds. When looking at narrative trends, I focused on fairytales, almost all the editorial images that I found included an apple in the
shot. This is inspired by Snow White, the apple can convey danger, beauty and
risk.
I also had to include the cliché trend of composition where models are
directed to jump because when flicking
through magazines, this is common. Although this is a good use of
composition and it looks visually appealing, it has been done many times
before. When looking at editorials that used the jump, I came across a lot of advertisements that combined women and sport. I then began to create another board that was specific for sport and fashion.
If you haven't already, check out Pinterest!
Photo Credit - Pinterest
