Rihanna has recently been named the world's most marketable celebrity! She is undoubtably stunning and extremely versatile but many would question why she has beaten celebrities such as Kate Moss, Beyonce and Natalie Portman?
"According to the study, if a popular celebrity is endorsed for a brand, fans are at least 50 percent more likely to use the brand"
But why is Rihanna the most marketable? I believe it's because of her supportive fan base, she appeals to millions of people who range from young to old and both men and women. She is also known for the risks she takes within the music industry with her explicit music lyrics and videos. People are always aware of the celebrities that cause controversy. Also, Rihanna is known as a style icon to many, so if she is seen in a new item of clothing, customers will purposely go out and look for it, just because RiRi wore it.
Congratulations Rihanna!
Quotation from - elleuk.com
Photo Credit - Google Images
